savvy talks: showing empathy for those struggling on mother's day
Learn how brands are evolving Mother's Day advertising to acknowledge the potential triggers associated with the holiday. Many companies are now offering opt-out options for email advertising to accommodate those who may find Mother's Day difficult due to personal reasons. Hear expert advice on how to show empathy and sensitivity during this time, from simply being aware of others' situations to proactive steps in supporting those who might struggle with the holiday.